The Term Incentive – 3 Types
A reward is bestowed on either an individual or a group of individuals as a sign of appreciation.
(1)
(Reward & Recognition): Example: A two-night all-expense paid weekend package at a selected location for an individual that has done well for an organisation. This would be available through our retail travel office.
(2)
(Group Incentive Travel): All-Inclusive – Fully project-managed for incentive purposes. Event management that includes the following under a fixed price: Group flights, airport transfers, accommodation (based on single occupancy, (Meeting Venues if required), group team building suggestions, tours, etc.,
(2b)
Company noticeboard promotions: Our office is happy to design and package group travel programs for employees working within organisations See the example below.
(3)
(Competition-Based Incentive Planning – ROI): Using bi-annual competitiveness within a group environment to incentivise employees. Read below. (ROI – Return on Investment)
THE THREE-VALUED STAGES THAT WORK
This example is for employers that have more than 100 employees and wish to offer small group incentives bi-annually to a minority number to promote profits over a longer period. Let’s call it a Competitive group travel incentive.
PHASE 1 – THE PRE-GAUNTLET. – This above is known as ‘the build-up or excitement period’. This is as important as the event itself.
Always allow a minimum lead time of three months. There is a good reason for this. By introducing a three or even six-month track period, you allow individuals to digest the value of the prize being offered. The only condition is that only the top 20 (The number is set by the organisation) will be selected.
Once an individual has been qualified for placement on a planned trip, the promoter (eg. HR dept) of the incentive would need to set parameters of the reward. Also, a space is needed between the time of an employee being notified and the actual departure travel date. This time difference between notification and travel allows that key individual to have enough time to tell everyone he or she knows that they have qualified for a travel-based reward.
PHASE 2 – THE EVENT ITINERARY is what those entitled or qualified would be enjoying. These are designed around client guidelines to determine the reward packages being provided. (SEE NOTE A BELOW).
PHASE 3 – THE GLOATING PERIOD. On the first day back at the office from the incentive travel.
The gossip, the sharing of excitement shared whilst away amongst those misfortunate not having qualified. This bragging stage has its value. Envy often acts as a catalyst for other employees to work harder for the next travel promotion. Targets need to be reachable by everyone so that the scheme appeals to every sector responsible for profit generation. As this is a bi-annual event, the question is that, those who failed to qualify the first time round need to make a greater effort.
The example provided above depicts 100 participants where 20 qualified.
What about the 80 that did not qualify… That cost for the lucky 20 that were awarded a travel incentive has been subsidised by the excess profits achieved by the 80 participants that fell short of reaching their goal. Remember that the 80 that may not have qualified, but don’t forget how the same 80 has improved profits within the organisation to allow the 20 to travel. SO WHAT HAS IT COST AN ORGANISATION !
NOTE A – All incentives are categorised as an allowable business expense and this goes towards helping an organisation grow. In turn, this will help an organisation also reduce its corporation tax bill. (YOUR ACCOUNTANTS WILL CONFIRM THIS)
Additional information is available through our office.