For Venues: Bring the Right Planners Through Your Door
For a venue, attracting event planners is about much more than generating footfall.
It’s about getting the right people through the door.
The event planners attending a FunEvents.com experience are potential influencers and future sources of business. They may be looking for somewhere to host there:
- Corporate events
- Conferences
- Meetings
- Private celebrations
- Product launches
- Awards evenings
- Team events
- Networking events
- Training workshops
- Yoga & meditation classes
- Weddings and special occasions
- Large-scale experiences
A venue can have an outstanding website, beautiful photography and an impressive sales brochure — but ultimately, nothing replaces experiencing the venue first-hand.
This is where FunEvents.com adds value.
The Value of a Professional Site Inspection
We don’t look at site inspections simply as a tour of a venue.
For us, it’s is an opportunity to create a future booking.
When an event planner walks through a venue, he or she sees the possibilities, meets the team and experiences the environment, the venue suddenly becomes real rather than simply another name on a shortlist.
They can begin to answer questions such as:
Could my next client hold their event here?
Would this venue work for the type of events I organise?
Could I recommend this venue to my clients?
What could we create here?
That is the commercial value of bringing planners through the door.
We know this form first hand experience, that even if a planner does not have an immediate enquiry, the relationship created today could lead to a booking months or even years later.
Connecting Venues With Opportunity
We works alongside venues to orchestrate memorable experiences specifically designed to bring event professionals into the venue environment.
The venue provides the setting.
FunEvents.com provides the audience, and promotion the venue needs.
The result is a mutually beneficial experience:
The Planner Gets:
Free access + inspiration + venue discovery + new ideas
The Venue Gets:
Targeted event planners + direct exposure + relationship building + future business opportunities + Saving On Marketing Costs
This is far more than simply about filling a room with non-qualified applicants for an evening.
It is about putting your venue in front of people who can potentially fill your venue with business in the future.
Venues Invest in FunEvents.com
Venues understand the value of bringing qualified event planners through their doors. Let them see it, experience it and book it.
Venues could alternatively invest £5,000+ in exhibition space or industry advertising. However, the true cost extends well beyond the initial fee, with additional expenditure on travel, accommodation, meals, staff time, opportunity costs, brochure production and distribution, and the inevitable wastage of promotional materials. While exhibitions can generate valuable business leads, many are never fully followed up or converted. Building an audience independently can therefore be both time-consuming and expensive, with a significant investment required before any measurable return is achieved.
FunEvents.com has already created a focused database of event professionals who are interested in discovering new opportunities within the events industry.
Venues are expected to pay a charge to FunEvents.com for this service. To bring a relevant audience through their doors.
That investment is subject to fixed numbers and gives the venue an opportunity to showcase itself directly to event planners rather than simply hoping planners discover it online. Smaller group size visits are better than one huge event.
The venue can demonstrate its:
Space. Service. Hospitality. Creativity. Location. Facilities. People. Possibilities.
And, most importantly, its potential to deliver an exceptional event.
The Real Return Isn’t the Event, But What Comes After
The true measure of a successful venue experience is not simply how many planners attended.
It is what happens after they leave.
A planner may:
- Add the venue to their preferred venue list.
- Recommend it to a client.
- Request a proposal.
- Arrange another site visit.
- Bring a colleague to see it.
- Consider it for a future event.
- Share the venue with their professional network.
- Ultimately place business with the venue.
That is where the long-term value lies.
One site inspection can create a relationship.
One relationship can create an enquiry.
One enquiry can create a booking.
One booking can create an ongoing client relationship.