Partnerships

Clients—New or Old—Are the Backbone of Every Successful Organisation

In today’s competitive landscape, many organisations are constantly in search of fresh blood. This term refers to untapped potential—new individuals or businesses that could contribute to an organisation’s growth by becoming clients or customers.

But who truly benefits from this search?

The truth is simple: Without a need, there can be no benefit. No product or service can be successfully offered unless there is a clear demand. So where do event operations fit into this picture?

The answer lies in a three-way partnership:

 

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1. The Organisation (Service Provider)

 

Need: To acquire new clients and grow through fresh leads.

Whether the business is in accountancy, law, pharmaceuticals, or another sector, growth often depends on continually bringing in new clients. Many firms task interns or junior staff with client acquisition as part of a longer-term path to partnership—often a five-year goal. This includes re-engaging past or “orphaned” clients who were once active but are no longer serviced (the word entertained is apt here—these clients once had a relationship worth reviving).

 

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2. The Client (Corporate Customer)

 

Need: To retain talent, offer training, and support internal development.

Clients—often large organisations or consortium partners—need to continually invest in their people. Whether they employ 100+ staff or are part of a broader corporate network, these companies need to provide ongoing training and incentives to retain and engage their workforce.

Should the Client wish to host or plan an internal event—such as a conference, staff incentive, or team-building activity—it’s important to note that the available tax concessions are limited. In many cases, certain costs associated with internal event planning will not be tax-compliant, as these expenses are typically funded from existing post-tax profits.

Would it not be more advantageous for the Client to consider hosting an event where 100% of the costs are tax-qualifying? This could include flights, meetings, and team activities structured in a way that aligns with allowable business expenses.

Please also be aware that any internal event planning may trigger a Benefit-in-Kind (BIK) tax liability, which should be taken into account during the planning process.

 

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3. The Event Company – FunEvents.com

 

Benefit: To help clients save money and maximise ROI when planning corporate events.

Through strategic event planning—such as meetings, conferences, and incentive programs—FunEvents.com supports clients in utilising potential tax breaks and allowances tied to business development activities. These benefits apply both to the service providers (“the Organisation”) and the corporate clients (“the Client”).

 

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The Three-Way Win

 

FunEvents.com becomes the catalyst that unites both the Organisation and the Client, creating a mutually beneficial outcome for all parties involved.

We help organisations design and host client open days or shared experiences where employees and clients—new and existing—can build relationships, strengthen loyalty, and even generate referrals.

As event planners, we also seize the opportunity to introduce our services to attendees—many of whom are potential future clients. Our goal is to show how we can support their business goals through expertly planned conferences, staff incentives, or motivational training programs.

 

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In Summary:

 

At FunEvents.com, we don’t just organise events—we create strategic platforms for growth, engagement, and long-term success across all three sides of the partnership.

Let’s explore how we can grow together. Contact us today.